In this video, we break down:
- How to find fair market comparables
- Why aggressive (but not ridiculous) rates work best
- How a one-time exercise can create value for years
- The real numbers—how $2,000/day can mean $28,000 tax-free
Once you get it right the first time, you can repeat it year after year with confidence.
Note: When doing your valuation and comparables, remember to exclude the square footage of your house you won’t be using for your business event, bedrooms for example.
Video Transcript:
0:00
If you properly value the space that
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you’re renting,
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you don’t want to go overboard and value
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it like a hotel, including all the audio
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equipment and speakers and having a
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union guy there. That’s that’s in
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Chicago. You actually have to have a
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union guy there to plug things in. They
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don’t understand why nobody wants to use
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their hotels, but
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uh you know, you don’t include all that
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stuff. But you don’t go to the other
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extreme either of just using an Airbnb
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rate. Yeah,
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you want to have a good comparable,
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which takes some time to come up with.
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Uh, wedding venues, regular type venues,
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aggressive, but not stupidly aggressive,
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but it adds up. You do the homework once
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and you set the template and the
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pattern.
0:38
Let’s say you get 2,000 bucks, which I
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think depending on the nature of the the
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home and the property we’re dealing with
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might be low. It just depends. Let’s say
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you get 2,000 bucks 14 times a year,
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that’s 28 grand. Let’s say with state
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and local taxes, somebody’s in a 40%
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bracket, which might be a bit modest
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because I’m not even including social
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security or necessarily state taxes, but
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let’s say they’re in a 40% bracket. So,
1:01
let’s see. 28 grand times point4, what’s
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that going to be? Over 10 grand per
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year.
1:05
Yeah, absolutely.
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I mean, it pays for dinner.
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Yeah.
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And the nice thing is once you’ve done
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it once.
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Yeah. That’s the trick.
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It’s very repeatable.
1:12
Yep. The the hardest part is is actually
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figuring it out. Having the confidence
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in it for most people is the is a
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hurdle. But then once you have that the
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first event like thinking through oh
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what qualifies making sure you know I’m
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a little nervous about this because I’ve
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never done it before and then actually
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doing it scheduling another event that’s
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definitely the hardest part.