The Real Numbers Behind the Augusta Rule

Nethaniel Ealy, John Hyre|10.22.2025

Updated: 01.22.2026

Video

And How to Use Them

Most business owners have heard of the Augusta Rule, but few actually know the real numbers behind it. In this video, we break down how to calculate your home’s fair rental value, why comparables matter, and how to avoid crossing the line into “too aggressive.”

You’ll see a real example:

  • $3,000/day rental value (based on local wedding venue comps)
  • 14 days = $42,000 annual rental income
  • $17,000+ in tax savings, year after year

We also cover:

  • Why documenting fair market value is key
  • The role of state AND federal taxes
  • Where the IRS draws the line between smart and sloppy
  • How to align Augusta Rule meetings with your actual business goals

Done right, the Augusta Rule isn’t just tax savings — it’s tax-free income on autopilot.

Want to know your numbers? Use our Augusta Rule Calculator.

Video Transcript:

0:00
Yeah, I think it’s important to actually


0:01
talk about, you know, what are the real
0:03
numbers behind the Augusta rule. So, uh,
0:05
for example, you know, my current home
0:07
as it stands here, the comparables for
0:10
it are actually wedding venues. There’s
0:12
nothing else even close. Um, so, uh,
0:15
when we looked around for comparables,
0:17
we were calling some of the local
0:18
wedding venues and they rent for $3,000
0:21
a day. So, uh, 14 times 3,000 is
0:24
$42,000.
0:26
uh you know applying the highest tax
0:28
bracket and also the Idaho state taxes
0:32
both because also some people don’t
0:33
realize that it’s it’s both taxes state
0:36
and federal.
0:37
Depends on the state.
0:37
That depends on the state. So uh we are
0:41
receiving it’s like $17,100
0:44
and some dollars a year benefit when we
0:47
get all 14 events in in a year. So, it’s
0:49
not an insignificant benefit. And that’s
0:51
on autopilot year after year once we
0:53
establish the events that we’re going to
0:54
host. And not only that, but um so a
0:58
month ago, we had a trade partner event
1:00
where we had, you know, a couple dozen
1:01
trade partners over and uh fed them
1:04
lunch and then educated them. And we’re
1:06
educating them on the national uh um
1:09
situation in construction because we own
1:11
uh construction businesses and then we
1:13
educated them on the local market uh on
1:15
uh hiring, retaining talent. I mean key
1:18
topics that strengthen their business
1:20
that strengthen our business. And so
1:22
it’s a net win for us because we’re uh
1:24
we’re achieving our business objectives
1:27
and we’re getting a tax savings and uh
1:31
tax-free income all in one swoop.
1:33
Well, in fair market value of anything,
1:35
I mean that one of one of the most
1:36
common fights you have with the tax
1:38
authorities, whether it’s property tax
1:40
or income tax,
1:41
what’s the value of a thing? And it
1:43
could be the value of a house. It could
1:45
be the value of services provided. We
1:48
argue over the value of everything and
1:49
it’s relevant in the code.
1:51
Yeah,
1:51
it’s subjective. What do we do when
1:53
things are gray? Value is gray. When
1:55
it’s gray, we play. When it when the law
1:58
is black and white, even if we dislike
1:59
it, we follow the law.
2:01
Yeah.
2:01
It’s period. We’re not suggesting
2:03
otherwise. We follow the law when it’s
2:04
clear.
2:05
When something’s gray, we’re obviously
2:08
going to argue in our favor. Now, we
2:09
don’t want to be dumb about it, right?
2:10
What’s the old saying? Little pigs get
2:13
fat, big hogs get slaughtered.
2:15
So going and pulling a full hotel value,
2:18
including the personal property, and
2:20
overinflating your home’s rental value,
2:23
that’s that’s not good.