Our Co-founders story and how we wanted to stop overpaying taxes

Nethaniel Ealy|08.28.2025

Updated: 12.29.2025

Video

Nethaniel Ealy started as a carpenter. Today, he’s co-founder of The Augusta Rule™ “Free Money” Plan, helping business owners legally turn their homes into tax-free income.

In this video, Nethaniel shares his personal story: how watching his dad work hard and still get crushed by taxes drove him to find a better way. That path led to building a system that saves other entrepreneurs thousands every year—without adding more to their plate.

This isn’t theory. It’s built from real pain, real work, and real compliance. If you’re a business owner tired of handing your profit to the IRS, there’s a smarter way to play the game. This is how it started.

Video Transcript:

0:00
Here we are.


0:00
Here we are. Good morning.
0:05
My name is Nathaniel Elely and I live in
0:09
Northern Idaho with my family of seven,
0:12
including myself.
0:16
I moved out here in 2001 to go to a
0:19
really small Christian liberal arts
0:21
college called New St. Andrews.
0:23
that kept me here. Uh because once I
0:26
came to the community and saw how rich
0:29
it was, I didn’t want to leave. So I
0:32
stuck around, formed a construction
0:34
business pretty well straight out of
0:36
college. Got that rolling in 2006.
0:41
I worked for a local builder, became his
0:44
foreman within 6 months, and the second
0:46
to last day before I left the field
0:49
working for him, I cut off these two
0:51
fingers with a table saw because I was
0:54
not paying attention.
0:56
I don’t like carpentry. Um, I’ve been in
0:59
it my whole life, but I am not good at
1:01
it. I realized that I would not be
1:03
excellent in my craft, and that’s just
1:05
part of my DNA. I I’m driven to be
1:07
excellent at whatever I do. It just
1:09
graded on my soul to be in something
1:11
that I could not become excellent at
1:12
just because it wasn’t in my in my DNA.
1:14
It wasn’t in the cloth that I was cut
1:15
from. Spent more and more time in the
1:17
office reading business books and just
1:18
telling my guys like ah you guys just go
1:20
figure it out out there in the field.
1:22
The first decade we spent uh you know
1:24
confused and in the wilderness and the
1:26
last 6 years was when we’ve actually
1:28
really launched a business.
1:34
We’ve had several different ventures
1:36
along the way. We went from building a
1:38
construction company to investing in
1:40
real estate. We launched a roofing uh
1:42
silo within our construction company
1:44
four years ago as well that’s been quite
1:46
successful.
1:48
At this point, we built an app. It’s the
1:51
augusta rule.com. The mission of the
1:53
augusta rule itself is to put money back
1:55
in the pockets of small businesses and
1:57
entrepreneurs to the tune of a billion
1:58
dollars within 5 years of commercial
2:00
launch.
2:04
What it is is software that educates
2:07
people on how to apply a specific tax
2:10
rule. And the tax rule revolves around
2:12
being able to rent your personal
2:13
residence for up to 14 days a year 100%
2:15
taxfree. What we’re doing is applying it
2:18
specifically for business owners so that
2:20
business owners can pay themselves to
2:22
rent their own home. It’s a way to
2:24
reduce taxable income in the business
2:26
and then receive it taxfree. The second
2:28
part is that you get to advance your
2:30
business goals while using your home,
2:32
while inviting clients over to your
2:34
home, while inviting your team over for
2:35
meetings. What the app does is it helps
2:38
again educate, collaborate, automate the
2:40
process as well. It’s really helped me
2:43
out. It saved us thousands and thousands
2:45
of dollars a year in taxes.
2:52
My dad is one of the hardest working
2:53
guys that I’ve ever met and everybody
2:55
that knows him thinks of him in that
2:57
way. He’s a carpenter to this day and
2:59
this is now I think his like 52nd year
3:01
as a carpenter or something like that in
3:03
a long time. He is a master craftsman
3:06
but he’s not a businessman at all. never
3:08
has been, would be the first to tell you
3:09
that, you know, the details that he pays
3:11
attention to are in his craft, not on
3:14
his desk, and that has gotten him into
3:17
trouble at various stages uh throughout
3:19
his career. He also uh was just
3:22
frustrated at how much money he was
3:23
paying in taxes when he felt like he
3:25
could barely get ahead anyway, working
3:27
his tail off and then raising a small
3:29
family. And that frustration grew to the
3:31
point where he said, “That’s it. I’m not
3:33
paying taxes.” And so, he literally
3:35
stopped paying his income tax. And that
3:37
caused him to be arrested and go to
3:39
federal prison. And uh he returned from
3:42
prison, started working again, and still
3:44
refused to pay his taxes and said, “I am
3:46
not paying them.” And so he was arrested
3:48
again and went back to federal prison.
3:50
We subsequently lost the house that he
3:52
literally built entirely by hand.
3:57
I absolutely agree with his philosophy.
4:01
Um I think that the level of taxes we
4:03
have are reprehensible. And at the same
4:05
time uh I disagree on the tactics. How
4:08
do I understand what the reality is not
4:11
fight the reality and then work with it.
4:13
I have a personal mission to increase
4:15
freedom and I want to see that freedom
4:17
specifically for entrepreneurs and small
4:19
businesses. Really there’s four freedoms
4:21
that everybody wants whether they
4:22
realize it or not. Money freedom, time
4:24
freedom, relationship freedom, and
4:26
purpose freedom. When you have these
4:28
freedoms, you’re not able to be coerced.
4:30
You can tell, you know, your your woke
4:33
company, “Ah, I’m out.” And you’re fine.
4:36
You can vote and not worry about losing
4:38
your job or having, you know, sanctions
4:41
against you. So, we need more free men
4:43
because free men lead to free women and
4:45
free children in a free country. And so,
4:47
for me, this is just my small uh
4:50
contribution to that uh with small
4:52
businesses and entrepreneurs through the
4:53
Augusta rule and through every
4:55
enterprise that I’m involved with.
4:57
That’s the underlying purpose.